Apple, Huawei Cut China Flagship Phone Prices by Up to 3,000 Yuan Ahead of 618
Updated
Updated · Global Times · May 15
Apple, Huawei Cut China Flagship Phone Prices by Up to 3,000 Yuan Ahead of 618
2 articles · Updated · Global Times · May 15
Apple began cutting China prices on Friday, trimming iPhone 17 Pro models by 1,000 yuan and bringing some units down to 6,999 yuan on JD.com—the lowest since launch.
Huawei matched the push in premium handsets, lowering Mate X7 prices by 1,000 yuan and Mate X6 models by as much as 3,000 yuan, with up to 12 months of interest-free installments.
The discounts stack with trade-in subsidies and platform promotions as the 618 shopping festival enters its warm-up phase, with brands chasing replacement demand in China’s high-end smartphone market.
Analyst Liu Dingding said the simultaneous cuts show a sharper Apple-Huawei rivalry at the premium end, where both are trying to lift orders and shipments during one of China’s biggest mid-year sales events.
The campaign also lands as Tim Cook visits China with a US business delegation, adding attention to Apple’s push in a market where domestic brands are gaining recognition but promotions still strongly shape sales.
As rivals hike prices, is Apple's discount a calculated move to permanently capture China's market?
Did the recent Trump-Xi summit in Beijing influence Apple's aggressive new pricing strategy?