Amazon Moves Prime Day 2026 to June in 26 Countries

3 articles · Updated · ZDNet · May 15

Amazon confirmed Prime Day 2026 will run in June instead of its usual July slot, though it has not yet announced exact dates.
March 24 marked the start of early deal submissions for sellers, with final submissions due May 26, pointing to a likely late-June event.
26 countries will get the June sale, while Australia, Brazil, India and Japan will receive Prime Day deals later in the summer.
Prime Day has run annually since 2015; last summer's event expanded from 2 days to 4, and Amazon has not said whether that format will return.
The earlier timing could compress rivals' response window, though Walmart, Target and Best Buy are still expected to launch overlapping promotions.

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