Vietnam’s gaming market is projected to reach about $2.42 billion in revenue by 2029 from an estimated $1.66 billion in 2025, with annual growth of nearly 9.77%, according to data presented at Vietnam GameVerse 2026.
27,388 new titles were launched last year and the number of publishers rose 27% to 2,679 in 2025, underscoring Vietnam’s emergence as a major mobile-game production base with widening international reach.
9,300 downloads per minute globally are now recorded for Vietnamese games, while only 5.53% of total downloads came from the domestic market, showing that almost 94.5% of output is consumed abroad.
Government officials and platform executives said tax incentives, digital-creator platforms and AI tools are helping studios scale, with Google Play saying AI can cut code-review workloads by up to 90%.
A shortage of high-end talent still threatens the next growth phase, with industry and education leaders citing gaps in digital engineering, graphics and cinematic skills needed for AAA-scale production.
How can Vietnam's gaming industry escape its 'middle-income trap' to compete with AI-powered global giants?
Will Vietnam's reliance on Chinese 5G tech threaten its dream of becoming a global gaming hub?
Vietnam’s 4.9 Billion Mobile Game Downloads: Bridging the Revenue Gap and Leading the Esports Boom
Overview
Vietnam has become a major force in the global gaming industry, driven by a booming mobile gaming sector and strong operational strategies from local studios. Mobile game downloads are set to reach 1.34 billion in 2026, showing high user engagement. At the same time, Vietnam’s video game market is seeing steady revenue growth, with forecasts predicting a new peak in 2027 after five years of continuous increase. This success is supported by studios that focus on long-term operations, building stable revenue streams from loyal user bases and ensuring the industry’s ongoing vitality and influence.