OEG, Meridian Play Value Vietnam Gaming Market at $825 Million in 2025 as Mobile Dominates
Updated
Updated · GameDev Reports · May 8
OEG, Meridian Play Value Vietnam Gaming Market at $825 Million in 2025 as Mobile Dominates
1 articles · Updated · GameDev Reports · May 8
$825 million is OEG and Meridian Play’s estimate for Vietnam’s gaming market in 2025, marking 9.16% year-over-year growth and underscoring a fast-expanding local industry.
54 million gamers and 79.8 million internet users are supporting that growth, with mobile leading the market and Vietnamese developers generating 4.9 billion downloads in 2025—the world’s second-highest total after China.
31% of game transactions run through e-wallets, ahead of cards at 27% and bank transfers at 21%, while domestic network NAPAS remains important and Visa-Mastercard together account for only 13% of card payments.
Gaining access to that market requires a local license issued only to Vietnamese legal entities, plus user verification, under-18 playtime limits, in-country servers and localized content.
MMORPGs, team battle and 4X strategy were the top-grossing genres in 2025, with local publishers including VNG Games, Funtap, VTC, Garena, Gamota and OEG.
Vietnam leads in game downloads, so why is its revenue 12 times lower than markets like South Korea?
Esports viewership has surpassed soccer in Vietnam, so what is holding back its commercial market growth?
As Vietnam's new IP enforcement campaign unfolds, can it finally solve the country's widespread piracy problem?