Disney Launches Infinity Vision Screen Certification to Challenge Imax

2 articles · Updated · Bloomberg · Apr 17

Disney has introduced the Infinity Vision screen certification for cinemas, aiming to rival Imax in large-format movie experiences.
The certification requires auditoriums to feature screens at least 50 feet wide, laser projection, and Dolby 7.1 surround sound.
Infinity Vision will debut with the release of Avengers: Doomsday in December, marking Disney's push into premium cinema formats.

How will Disney's new standard impact its decades-long partnership with rival IMAX?

Can a 50-foot screen truly compete with the massive scale of classic IMAX theaters?

Is 'Infinity Vision' about better movies or just more control over Marvel screen time?

Can local theaters afford the expensive upgrades required for Disney's new certification?

Will moviegoers pay more for Disney's new format, or is this just another price hike?