Meta Trials WhatsApp Plus Subscription with Premium Customisation Features

54 articles · Updated · MacRumors · Apr 21

Meta is testing a paid WhatsApp Plus subscription, offering premium features to a limited number of Android users.
The plan includes cosmetic enhancements such as exclusive stickers, custom themes, app icons, ringtones, and the ability to pin up to 20 chats.
Core messaging features remain free, as Meta explores new revenue streams through optional subscriptions across its major social platforms.

Does paying for WhatsApp Plus change how Meta uses your personal data for its advertising business?

Will WhatsApp Plus offer enough value to compete with established premium rivals like Telegram and Snapchat+?

How will Meta prevent the free WhatsApp experience from getting worse to push users towards subscribing?

Beyond cosmetics, what is the long-term plan for WhatsApp Plus to make it an essential upgrade?

How does WhatsApp's new paid tier plan to succeed where its previous subscription model failed years ago?