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Updated · 9to5Mac · Apr 23Apple Music Exec: AI Songs Surpass a Third of Uploads, But Listening Remains Low
5 articles · Updated · 9to5Mac · Apr 23
- Apple Music executive Oliver Schusser revealed that over a third of monthly uploads to the platform are now fully AI-generated music.
- Despite this influx, AI music accounts for less than 0.5% of actual listening on Apple Music, according to Schusser.
- Schusser emphasised the need for clearer industry standards on AI music and called for greater responsibility from labels and content providers.
With AI composing a third of new music, how will Apple protect human artists from being algorithmically buried? Beyond fighting fraud, how will Apple ensure its model fairly pays emerging artists, not just global superstars? Will listeners pay for Apple's audio quality, or will Spotify's free model and social features continue to dominate? As streaming services become utilities, is music executive Jimmy Iovine's 'obsolete' prediction about to come true? If Bluetooth bottlenecks quality, what is Apple's plan for a truly lossless wireless future for its users? Is Spatial Audio a true audio revolution or a clever distraction from music streaming's broken business model?