OpenAI Acquires Hiro to Boost ChatGPT’s Personal Finance Features
Updated
Updated · RIABiz · Apr 18
OpenAI Acquires Hiro to Boost ChatGPT’s Personal Finance Features
53 articles · Updated · RIABiz · Apr 18
OpenAI has acquired Hiro, an AI-powered personal finance startup, in a move to expand ChatGPT's financial planning capabilities.
Hiro's team, including founder Ethan Bloch, will join OpenAI, and the Hiro app will shut down on April 20, 2026.
This acquisition signals OpenAI's ambition to make ChatGPT a comprehensive financial advisor, potentially challenging banks and fintechs for user engagement.
How will OpenAI's new 'superapp' use financial AI to challenge banking and software giants?
As OpenAI sheds 'side quests,' why acquire a consumer-focused fintech company now?
Is OpenAI's fintech buying spree a sign of strength or a scramble to catch up?
Can an AI 'personal CFO' ever truly replace the trust and judgment of a human advisor?
With AI lacking legal accountability, who is liable for disastrous financial advice from its tools?