Instagram Unveils Instants App for Disappearing Photo Sharing

11 articles · Updated · 9to5Google · Apr 23

Instagram has launched a new standalone app called Instants for sharing disappearing photos with friends.
Instants allows users to send unedited photos that vanish after one view or 24 hours, aiming for quick, low-pressure sharing.
The app, currently available in select regions, echoes Snapchat and BeReal, as Meta seeks to revive more intimate, ephemeral social interactions.

With BeReal's user growth stalling, can Instagram's copycat app actually succeed?

By creating a separate 'real' app, is Instagram admitting its main feed is purely for performance?

Can an app for fleeting moments truly combat the loneliness caused by social media?

Is Instants a genuine retreat to authenticity or just another data-gathering play?

How will Meta monetize Instants without destroying its promised ad-free experience?