Updated
Updated · lululemon · Apr 22
Lululemon Names Ex-Nike Executive Heidi O’Neill as New CEO Amid Sales Slump
Updated
Updated · lululemon · Apr 22

Lululemon Names Ex-Nike Executive Heidi O’Neill as New CEO Amid Sales Slump

38 articles · Updated · lululemon · Apr 22
  • Lululemon has appointed former Nike executive Heidi O’Neill as its new CEO, effective September 8, 2026.
  • O’Neill succeeds Calvin McDonald after a four-month search, joining amid declining sales, investor activism, and criticism from founder Chip Wilson.
  • O’Neill is tasked with revitalising the brand, accelerating product innovation, and restoring growth, especially in North America where sales have recently slumped.
Is Heidi O'Neill the innovator Lululemon needs or a safe bet for a troubled board?
Beyond leggings, how will Lululemon's product strategy evolve under its new leadership?
As Lululemon expands globally, can it solve its critical sales decline in North America?
Can a Nike veteran revive the unique culture that once defined Lululemon's success?
Will the new CEO's 'agenda of change' appease founder Chip Wilson and activist investors?