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Updated · The Straits Times · Apr 13McDonald’s to Launch Red Bull Dragonberry Energizer and New Sodas in US
7 articles · Updated · The Straits Times · Apr 13
- McDonald’s will introduce a Red Bull Dragonberry Energizer as part of a new cold drink menu in its US restaurants later in 2026.
- Other new beverages, such as Dirty Dr Pepper and Mango Pineapple Refresher, will launch in May, with energy drinks following in August.
- The drinks are expected to be priced below competitors, targeting price-conscious consumers amid ongoing economic uncertainties.
Will McDonald's cheaper craft drinks force competitors like Dutch Bros and Sonic to start a price war? As McDonald's dictates prices, will franchisees profit from the costly new beverage strategy? With its new CosMc's-inspired drinks, can McDonald's win the afternoon snack war against Starbucks? Why is McDonald's betting its future on a beverage trend born from Utah's Mormon community? After the failure of CosMc's, can its drink recipes succeed under the Golden Arches?