Apple to Debut Dark Cherry as Signature Colour for iPhone 18 Pro

53 articles · Updated · Forbes · Apr 23

Apple is set to introduce a new "Dark Cherry" color for the iPhone 18 Pro, replacing last year's Cosmic Orange.
Other rumored color options include Light Blue, Dark Gray, and Silver, though the final lineup may change before launch.
The iPhone 18 Pro is expected to launch in September alongside Apple's first foldable iPhone, with a focus on internal upgrades.

How will the new variable-aperture camera in the iPhone 18 Pro change mobile photography?

How will shifting more production to India affect the final price and quality of the new iPhones?

Will downgrading the standard iPhone 18 to cut costs ultimately damage Apple's premium brand image?

Is Apple's split launch strategy a smart move for profits or a sign of production challenges?

Can Apple's first foldable iPhone justify its $2,000+ price tag against established Android rivals?