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Updated · CNBC · Apr 23Nike Announces 1,400 Job Cuts in Global Restructuring Effort
8 articles · Updated · CNBC · Apr 23
- Nike is cutting approximately 1,400 jobs globally, primarily in its technology department, as part of a new round of layoffs.
- The layoffs are part of the company's 'Win Now' turnaround strategy to streamline operations and modernize manufacturing and supply chains.
- This move follows earlier job cuts and comes amid declining sales, particularly in China, as Nike aims to return to long-term profitable growth.
Nike's stock has plunged 70%. Are 1,400 layoffs enough to stop the bleeding? After seven straight quarters of decline, can Nike's new strategy truly win back China? With tariffs costing $1.5 billion annually, can Nike innovate its way out of trouble? Did the previous CEO's tech-focused strategy nearly break the world's biggest sportswear brand? With 1.4TB of data leaked, is Nike's future product roadmap already in competitors' hands? As Nike stumbles, are rivals like Hoka and On running away with the market?