Xbox Game Pass Pricing Under Review as Microsoft Admits Cost Concerns

6 articles · Updated · The Verge · Apr 13

Microsoft’s new Xbox chief, Asha Sharma, has acknowledged that Xbox Game Pass has become too expensive for players.
In a leaked internal memo, Sharma stated that Microsoft will seek a better value equation and consider evolving Game Pass into a more flexible system.
Game Pass’s price rose to $29.99 per month in 2025, partly due to adding Call of Duty, prompting concerns about the service’s long-term strategy.

Could Game Pass's struggle with Call of Duty reshape the entire gaming subscription landscape?

Can Asha Sharma's Game Pass overhaul rescue Xbox from its financial struggles?

Will Call of Duty truly exit Game Pass, and what does this mean for the service's future?

Are 'Triton' and 'Duet' the innovative tiers Game Pass needs, or just a temporary fix?

How will a focus on 'core fans' and 'great games' redefine Xbox's console strategy?