Laufey’s ‘Madwoman’ Video Champions Asian Representation with Star-Studded Cast

52 articles · Updated · Pitchfork · Apr 13

Laufey has released the music video for "Madwoman," featuring Hudson Williams, Alysa Liu, Lola Tung, and Megan Skiendiel.
Directed by Warren Fu, the video draws on 1960s aesthetics and highlights Asian and Asian American talent both in front of and behind the camera.
The project aims to address representation gaps in media, with support from Gold House and a creative team focused on cultural inclusivity.

Could Laufey’s celebration of one identity unintentionally sideline others in the Asian diaspora?

How does the 'Madwoman' video expand on her Grammy-winning album's themes?

Is the 'Wasian' dream cast a media breakthrough or a new marketable trend?

What does the video's sinister 1970s aesthetic reveal about its toxic love story?

With Fortnite and Erewhon deals, is this a new blueprint for album rollouts?