Updated
Updated · CNBC · Apr 22Best Buy Appoints Jason Bonfig as CEO, Replacing Corie Barry in Leadership Transition
12 articles · Updated · CNBC · Apr 22
- Best Buy has announced that Jason Bonfig will succeed Corie Barry as CEO, effective November 1, 2026.
- Bonfig, a company veteran and current Chief Customer, Product and Fulfillment Officer, will also join the board as Barry steps down on October 31.
- Barry, CEO since 2019, will remain as a strategic advisor for six months as Best Buy seeks to accelerate growth after several years of stagnant sales.
Facing new global tariffs and rising costs, can the incoming CEO fix Best Buy's shrinking profit margins? Was replacing the CEO who navigated the pandemic a smart move or a risky gamble for Best Buy's stability? How will new leadership use Best Buy's 20,000 Geek Squad agents as a secret weapon against online rivals? Is Best Buy's pivot to AI and experiential retail enough to save the big-box store model from irrelevance? As Best Buy touts its AI growth plan, why did Goldman Sachs just issue a rare 'Sell' rating on its stock? Best Buy bets big on AI, but will it prioritize customer privacy or profits in this new tech era?