Nolan's 'The Odyssey' Unveils Trojan Horse Popcorn Bucket as Theaters Push Souvenirs in Streaming Era
Updated
Updated · Fox News · Jun 9
Nolan's 'The Odyssey' Unveils Trojan Horse Popcorn Bucket as Theaters Push Souvenirs in Streaming Era
3 articles · Updated · Fox News · Jun 9
Summary
Christopher Nolan's "The Odyssey" revealed a Trojan horse popcorn bucket, with the snack compartment opening from the horse's underside.
The novelty item reflects theaters' push to lift per-customer spending as streaming pressures box office attendance and concession sales.
Souvenir buckets have become a broader moviegoing tactic, with recent releases using elaborate tie-ins that double as collectibles more than practical containers.
The rollout shows how studios and exhibitors are extending film marketing beyond the screen, turning concession merchandise into part of a movie's launch buzz.