Sharon Osbourne Defends AI Ozzy Avatar, Says Summer 2026 Rollout Is No Cash Grab
Updated
Updated · Rolling Stone · Jun 9
Sharon Osbourne Defends AI Ozzy Avatar, Says Summer 2026 Rollout Is No Cash Grab
3 articles · Updated · Rolling Stone · Jun 9
Summary
Sharon Osbourne said criticism of the AI Ozzy project as a money-making ploy is wrong, arguing on The Osbournes podcast that she does not need the money and that Ozzy would have backed it.
Jack Osbourne said the avatar is a closed AI module not connected to the internet, pushing back on fears it could spiral beyond control or be used to pretend Ozzy is still alive.
May's partnership with Hyperreal and Proto Hologram will put the AI-powered Prince of Darkness in Proto Luma units across the U.K. and U.S. later this summer, where fans will be able to speak with it.
Hyperreal says its patented Digital DNA system lets the avatar respond in real time using authenticated, consented source material, framing the project as a controlled interactive performance built to preserve Ozzy's legacy.