Updated
Updated · The Washington Post · Jun 9
Big Tobacco Shaped U.S. Ultra-Processed Diet With 1 Addiction Playbook
Updated
Updated · The Washington Post · Jun 9

Big Tobacco Shaped U.S. Ultra-Processed Diet With 1 Addiction Playbook

3 articles · Updated · The Washington Post · Jun 9

Summary

  • New research says cigarette companies did more than sell tobacco—they helped shape America’s ultra-processed food diet by applying tactics built to drive repeated consumption.
  • That playbook centered on designing foods to feel hard to stop eating, helping explain persistent cravings for products such as chips, sodas and cookies despite well-known health risks.
  • The report argues the issue is structural as much as personal choice: addictive product design by major corporations influenced what Americans came to eat on a mass scale.

Insights

If Big Tobacco’s playbook made our food addictive, should ultra-processed foods be regulated and taxed just like cigarettes?
How do engineered flavors in everyday snacks systematically rewire our brains for chronic disease and dementia?
With addiction tactics now exposed in our food, who will be held accountable for the resulting public health crisis?