Meta Expands Business Data Use Beyond Ads for 3.5 Billion Users, Drops 1 Control
Updated
Updated · Meta Store · Jun 9
Meta Expands Business Data Use Beyond Ads for 3.5 Billion Users, Drops 1 Control
3 articles · Updated · Meta Store · Jun 9
Summary
Meta said next month it will start using activity data shared by other businesses not just for ads, but also to personalize Feed content and AI responses.
The company said the change uses data it already receives—such as game activity or online purchases—and does not involve collecting new categories of information.
One existing setting, “Your activity off Meta technologies,” will be removed as Meta folds control into an expanded “Activity from other businesses” option covering both ads and non-ad content.
Users who leave that setting on will get more tailored ads and content; those who turn it off will stop that business activity data from shaping either.
The update begins in the U.S. and other countries next month, with additional markets to follow.