EU Rejects Apple’s 18-Month DMA Exemption as Siri AI Delay Sparks Privacy Clash
Updated
Updated · Reuters · Jun 9
EU Rejects Apple’s 18-Month DMA Exemption as Siri AI Delay Sparks Privacy Clash
3 articles · Updated · Reuters · Jun 9
Summary
EU regulators said Apple sought at least an 18-month exemption from Digital Markets Act interoperability duties after deciding not to launch upgraded Siri AI in the bloc for now.
The European Commission said the request was rejected because Apple failed to produce interoperability measures that met EU privacy and security standards, disputing Apple's claim that the rules blocked the rollout.
Apple had proposed an intermediary system to let virtual assistants access Siri AI safely, but Brussels said the DMA does not prevent new products from launching in the EU.
Europe generated nearly 27% of Apple’s sales last fiscal year, raising the stakes in a dispute that already delayed other EU features such as iPhone mirroring, AirPods live translation and some Maps tools.
Under the DMA, breaches can trigger fines of up to 10% of global annual turnover as the EU presses Big Tech to open platforms to rivals and give consumers more choice.