VertiCast Launches Vertical Casting App on Apple Store as $1 Billion Microdrama Market Expands
Updated
Updated · Deadline · Jun 9
VertiCast Launches Vertical Casting App on Apple Store as $1 Billion Microdrama Market Expands
1 articles · Updated · Deadline · Jun 9
Summary
VertiCast has gone live on Apple’s App Store, offering a swipe-based casting tool built specifically for microdrama and vertical-video productions.
Founders Darren Darnborough and Richard Cambridge said the app is meant to speed talent discovery for producers and casting directors as vertical content scales globally.
The pair framed VertiCast as a complement to traditional casting platforms rather than a replacement, tailored to the faster workflow of short-form vertical productions.
The launch taps into a microdrama boom that first surged in Asia and has spread to the U.S., where the sector has already grown into a billion-dollar business.