Apple Launches U.S. App Store Recommendations in English, Adds New Tools for Subscription Bundles
Updated
Updated · TechCrunch · Jun 9
Apple Launches U.S. App Store Recommendations in English, Adds New Tools for Subscription Bundles
3 articles · Updated · TechCrunch · Jun 9
Summary
Personalized Collections begin rolling out this week in the U.S. App Store in English, surfacing app suggestions across the Apps, Games and Search tabs based on each user’s interests, downloads and usage.
App Notes will explain why an app was recommended, and Apple said the suggestions will keep changing over time as user behavior evolves.
Developers also gain richer merchandising tools, including image and video headers, upgraded search-result visuals and a new Asset Library for reusing promotional materials across events, sales and seasonal campaigns.
Apple is also opening new monetization options: subscription app bundles with partner developers, multi-user in-app purchase flows for organizations, and more offer placement in the Apple Games app.
The changes target a more crowded, mature App Store where editorial featuring alone no longer reliably drives growth, with broader language and regional expansion planned later.