Apple Falls 1.89% to $301.54 After WWDC AI Siri Reveal
Updated
Updated · The Motley Fool · Jun 8
Apple Falls 1.89% to $301.54 After WWDC AI Siri Reveal
3 articles · Updated · The Motley Fool · Jun 8
Summary
Apple closed at $301.54, down 1.89%, after WWDC 2026 unveiled a next-generation AI Siri, the new Apple Intelligence platform and broader software updates.
Shares had climbed as high as about $317 during the event, but the rally faded as investors questioned whether the AI overhaul was big enough to drive adoption and revenue growth.
Trading volume hit 76.6 million shares, roughly 68% above Apple’s three-month average of 45.5 million, signaling heavy reaction to the conference.
The drop came even as broader markets rose, with the S&P 500 up 0.30% and the Nasdaq up 0.86%, suggesting Apple’s slide was tied more to WWDC expectations than market weakness.
Apple had been nearing a record high in recent weeks, leaving the post-event pullback looking like a sell-the-news response as investors weigh whether software-led AI can deepen engagement across its device ecosystem.