Updated
Updated · Push Square · Jun 8
Xbox Leaks Gears of War: E-Day PS5 Logo, Denies Last-Minute Cancellation
Updated
Updated · Push Square · Jun 8

Xbox Leaks Gears of War: E-Day PS5 Logo, Denies Last-Minute Cancellation

3 articles · Updated · Push Square · Jun 8

Summary

  • A delisted Xbox Podcast video briefly showed a Gears of War: E-Day trailer ending with a PS5 logo, exposing that Microsoft had prepared PlayStation branding before its showcase.
  • Aaron Greenberg said the PS5 reveal was not scrapped at the last minute, arguing only a very small internal group knew and Xbox had planned to announce the news first to players during the event.
  • The leak followed other signs of a PS5 release: PEGI had rated the game for Sony's system, retailer databases carried physical listings, and Jeff Grubb had reported an almost complete port existed.
  • The episode adds to confusion over Xbox exclusivity after Matt Booty offered little clarity in a post-show interview and strategy chief Matthew Ball declined to comment earlier in the day.

Insights

Is Xbox's conflicting messaging a sign of internal chaos or a calculated pivot to save its console business?
Is the Xbox brand repeating the same strategic mistakes that led to the Sega Dreamcast's downfall?