Joi AI Hires 10 Testers at $2,000 a Month for AI-Guided Masturbation Feature

2 articles · Updated · Decrypt · May 24

Joi AI is recruiting 10 adults in the U.S. and U.K. for a four-week paid test of its Daily Guided Masturbation feature, with each participant earning $2,000 a month.
The role centers on mood-matched AI voice sessions, with testers asked to complete guided sessions and submit questionnaires on immersion, technical performance, and effects on stress, sleep, mood, and confidence.
Julie Levin, the company’s brand and communications head, said the campaign is both structured product testing and a publicity push meant to spark discussion about AI’s growing role in sexual wellness and digital intimacy.
Joi AI says it has more than 1 million monthly active users worldwide, entering a market where AI companion platforms such as Replika and Character.AI have built large audiences around simulated relationships.
The hiring drive lands as AI companion use and secrecy around it draw scrutiny, and as the sector faces lawsuits over alleged psychological harm to minors and deceptive chatbot behavior.

Your AI knows your intimate emotional state. In an unregulated market, who is protecting this deeply personal data?

With AI offering perfect digital intimacy, are we forgetting how to connect with imperfect humans?