Ubisoft Tests Generative AI in Far Cry 7 After €1.3 Billion Operating Loss

1 articles · Updated · Tom's Hardware · May 24

Far Cry 7 is being used as an internal generative-AI testbed, according to Insider Gaming's Tom Henderson, who later said the tools are for R&D only and not tied to a confirmed commercial rollout.
€1.3 billion in FY2025-26 operating losses came as Ubisoft told investors it is accelerating spending on Teammates, AI QA bots and NPC systems that react dynamically to player behavior.
Teammates — first shown privately in November and built on Google Gemini — remains experimental, and Ubisoft has given no sign AI features will ship in the final Far Cry 7, which is still unannounced.
1.53 billion euros in net bookings marked a 17.4% annual drop, alongside seven canceled projects, six delays and about 1,200 job cuts, even after a €1.16 billion Tencent cash injection stabilized the balance sheet.
Before March 2029, Ubisoft says new Far Cry, Assassin's Creed and Ghost Recon entries will launch, as the publisher again leans on emerging tech after its failed 2021 Quartz NFT push.

Amidst record losses, is Ubisoft's AI gamble a visionary recovery plan or a repeat of its disastrous NFT failure?

Will generative AI save game development, or will it strip beloved franchises like Far Cry of their soul?